Zelené strechy (Green Roofs) is a project of our client One Earth. What solutions did we design in creating the new website?
The Green Roofs project was created as a reaction to the greyness of city life. Too many materials like metal, concrete, or stone raise the question: Where has nature gone? The small family firm One Earth found a solution to make cities greener. They do it with enthusiasm and love for nature, taking into account the individual requirements of their clients. The vision of the Green Roofs project is clear: a green roof on every family and apartment building with a flat roof. The goal is to transfer a fragment of real "jungle" into the urban one. Amid the hustle and street lamps, unique places full of life are created where a person feels pleasant, fragrant, and moist, almost like in a forest or meadow. One Earth are experts (on nature) in body and lovers (of nature) in soul. With every implementation, they strive for the intersection of available and functional solutions with maximum utility. The implementation of a green roof takes place from the foundation, including insulation, tinsmithing work, and planting.
The brief
The goal was to create a new, functional, and beautiful website according to the client's ideas, with an emphasis on the client's activities connected to nature.
The vision
Our vision was to focus on design and functional execution of the website itself. Preserving the ecological "feeling," intuitiveness, and simplicity were key. 
The execution
1. Graphic design of the new website
The Green Roofs project radiates a readable message — to make the city more beautiful, return to nature in values, and take care of its sustainability. We therefore also created the website design itself with these attributes in mind. A simple colour code in natural shades, plenty of negative space, and a white background so the site can "breathe." And since seeing is a hundred times better than hearing, we also placed emphasis on photos in sliders. We designed a specific wireframe layout with regard to UX/UI (User Experience/User Interface).
2. Complete website implementation according to the graphic design
In implementation, we strove to make the website visitor immediately feel "at home." For the homepage, we therefore chose a striking and captivating slider. Since the offer concerns a service — a green roof — the visitor learns right on arrival who our client is, what they do, and who the team members are. This increases trust and sales potential. We also designed the subpages themselves with UX/UI in mind. You can notice distinctive headings, intuitive text layout, and logical succession. The site header includes contact as an immediate "call-to-action" and a link to social networks. The whole website feels simple, the subpages themselves aren't unnecessarily overloaded with text, icons, or a large number of images. Information is direct and concise, with a clear message. The visitor can easily orient themselves on the site and quickly find what they need.
3. Responsiveness — display for desktop, mobile, and tablet
Finally, we adapted the final form of the website for display on various devices with different screen sizes. The website's functionality remained unchanged, and the interface works great on desktop, mobile, or tablet.
