In the digital era, when social networks form a significant part of our lives, it's no longer a question of whether to have a company profile or not. It's now clear to everyone that without existence on social networks you simply… don't exist. So now we ask — manage your account yourself, or leave it to experts? Let's look deeper at the advantages that both options bring.
Under your own baton
Self-managing social networks is for those who are primarily guided by a low budget and looking for complete freedom and independence. If you're a creative type, it's possible you'll manage to present your authenticity as credibly as possible.
Since you have full control over your profile, you can express your uniqueness and personality without limits. You'll also directly engage in communication with your followers and build a personal relationship with them. Such interaction creates trust and strengthens your relationship with the audience.
Since you're in direct contact with your community, you can immediately respond to their questions, comments, and complaints. You'll (have to) be constantly in the picture and never lose track of what's happening on your networks.
Benefits in a nutshell:
- Authenticity and freedom — you can express your own uniqueness and personality exactly as you imagine it
- Flexibility and quick response — you can react spontaneously anytime immediately
- Full control — you'll create everything completely to your liking
- Personal growth — you'll develop content creation, campaign management, and social skills
Pros are worth their weight in gold
On the other hand, social media management under an agency brings know-how and experience. A professional agency has expertise in digital marketing and stays oriented in the latest social media updates and algorithm changes.
Another advantage of management under an agency is the possibility of specialization. An agency has teams of experts who deal with various aspects of social networks, such as content creation, data analysis, ad management, and community management.
A benefit worth its weight in gold is time — you'll save countless hours of planning, content creation, and communication. Trial-and-error is the motto of self-management, which can also eat up a bunch of time and nerves.
Besides a significant increase in activity and reach on your networks, the agency will also process analysis and statistics for you, where you can clearly verify what works and what doesn't for your audience.
Benefits in a nutshell:
- Expertise and experience — you gain access to professional knowledge in digital marketing
- Trend and target group analysis — precise strategy targeting based on data analyses
- Tracking news and technologies — you'll have the latest information and recommendations at your disposal
- Specialization and access to tools — you gain the latest tools and techniques for social media management
- Time efficiency — the agency devotes itself to management full-time while you focus on other aspects of your business
- Strategic content planning — the agency knows what type of content most engages your target audience
- Performance analysis — tracking and analysing performance data from your social networks
- Crisis management — experience in solving negative situations on social networks
- Benchmarking and competitive analysis — analysis of your competitors' social media management
How to choose?
When deciding which path to take, it's important to weigh your goals, time possibilities, and financial resources. Self-managing social networks may require more time and effort but brings authenticity and complete freedom. Agency management represents expertise, specialization, and faster results but requires cooperation and a certain investment.
Quality content and engagement are the key to success on social networks. Focus on building an authentic and valuable community, which is the first step on the path to achieving your goals.
And whether you set out on this journey alone or accompanied by professionals is up to you. If you choose the second option and are ready for growth and results, we're fully at your disposal. 
