Did you know that...
1. The average consumer's attention span is 8 seconds? (That's one second less than a goldfish's attention.) 2. Content with images or photos gets 94% more views than without. 3. 20% of people would rather read text, while 80% of people will watch a video with the same content. Viewers retain 58% of what they see, but only 10% of what they read. 4. Instagram has 1 billion monthly active users worldwide, more than 500 million of whom use the platform daily. 83% of users say they discover new products via Instagram, nearly 80% of users decide on purchases via this network, and 50% of users follow at least one brand. 5. As of January 2021, there were 5.22 billion unique mobile phone users in the world. That's 66.6% of the total world population. 6. Video is more engaging than other content. After viewing a video ad, an average of 46% of consumers are willing to act. 7. More than 50% of online purchases are made using mobile devices. 8. The global population is 7.7 billion and the internet has 4.4 billion users. And this number grows every day! There are nearly 3.5 billion active social media users, and every 6.4 seconds a new account is created. Users spend approximately 142 minutes daily on social networks. 9. 74% of Facebook users check their accounts every day, and up to 300 million images are uploaded. It's a leading social media platform reaching approximately 60.6% of internet users. Mobile-optimized Facebook videos increase brand awareness by 67%, and up to 77% of retail companies gained a large customer increase from Facebook. 10. YouTube is visited by over 2 billion users monthly, has local versions in more than 100 countries and mutations in 80 languages. YouTube is the main platform for product reviews — about 80% of buyers said they opened a video review in the initial phase of their purchase process. Users have watched product videos totalling approximately 50,000 years in length.
